The following content is shared by CLOSLER.
Who We Are:
A free and open access medical education website run out of Johns Hopkins Medicine, but with a global reach and audience. Launched 2018.
Our Mission:
Feature a new piece each weekday with the goal of stimulating healthcare professionals and trainees to reflect on giving exceptional care to every patient.
Our Core Team:
- Executive Editor: Dr. Scott Wright, Professor of Medicine, Director of General Internal Medicine at JHMBC, and Director of the Miller Coulson Academy of Excellence
- Co-editor: Dr. Margaret Chisolm, Vice Chair for Education and Professor of Psychiatry, Member of the Miller Coulson Academy of Clinical Excellence
- Managing Editor: Gretchen Miller
Content, Contributors, and Style
- Pieces typically describe how to connect more deeply with patients, improve clinical reasoning skills, and other topics that are applicable to all healthcare professionals.
- Conversational style geared towards a broad international audience of healthcare professionals, from pre-health students through practicing healthcare professionals (and even interested patients)
- Written by excellent clinicians from Johns Hopkins Medicine and beyond
- Each post time-stamped for read-time (for example, “1-minute read”); generally take less than 3 minutes
- Every piece visually highlights a brief 1-2 sentence “takeaway” message
- Each piece features a compelling and engaging image specifically selected to amplify the piece’s impact
- Consistent brand across all platforms (logo, colors, font, and mobile)
Reach
- Daily
- Takeaway highlighted with link to full piece on Twitter, Facebook, and Instagram
- Nearly 4,000 engaged Twitter Followers from around the world
- Weekly
- Highlights email sent to over 8,000 subscribers
- Monthly
- 73,000 Twitter Impressions (and growing!)
Writing Guide
- Conversational style geared towards an extremely broad audience of web readers.
- The best formula is vivid patient encounter, followed by lessons learned, concluding with what all other clinicians can learn. Here is an outstanding writing sample: “Sitting With Suffering.”
- You’ll notice the short “takeaway” message featured in the top right in a gray box. It often helps to compose this first, and then write the rest of the piece.
- Our readers only spend about 45 seconds per piece, so about 500 words is good, more or less if you like.
- There’s no need for citations, or to include examples from multiple sources, but feel free to provide links to relevant research if you like.
- A short title helps catch the eyes of web readers
- Using subheaders is extremely helpful for online readers